Hotels that achieve the prestigious Platinum Award represent the top 3% of hotels within each Choice brand. The awards are based on a ranking system that measures guest satisfaction, product quality, room condition and cleanliness, and staff service. These properties have a proven track record of providing exceptional guest service and facilities.
Every year, our owner's organizations select a hotel as Hotel of the Year for each of our brands. The contenders for this prestigious award demonstrate excellence in guest service and operations and are among the very top-ranked Platinum Award-winning properties within each brand. Demonstrating excellence in hospitality, service and quality, the Hotel of the Year Award winners set the standards for our entire system.
A celebration of the arts as well as the season, the Dogwood Arts Festival features the region's most talented performing and visual artists in a month-long event that showcases the creativity and traditions of the area at a variety of venues throughout Knoxville. Nature trails that follow the newly blossoming dogwood trees add a note of natural beauty to the event.